Digital Utility Group
The mission of this group is to bring together utility professionals in the power industry who are in the thick of the digital utility transformation.
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Council Post: Digital Transformation: How Utility Marketers Can Improve Customer Engagement
Some interesting thoughts on how to engage better with customers, particularly the Millennial Generation, from an executive involved in the digital transition and AI.
Council Post: Digital Transformation: How Utility Marketers Can Improve Customer Engagement
Utilities are tasked with answering a challenging question. If simple digital interactions are not enough, what will drive true customer engagement globally and win trust among customers?
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