A change is taking place in the devices that energy company employees use in the workplace. Apple Inc.’s iPhone has been gaining ground on Google Inc.’s Android. Consequently, technology support teams need to shift their resources as well.
Increasingly, energy company employees rely on mobile phones to complete their work. A growing number have been trading in their Google Androids for Apple Inc.’s iPhone. iOS shipments are expected to grow 1.1% in 2023, a down year for smartphones. Android is forecast to decline 6.0% this year, according to International Data Corp.
The change is occurring even though Apple phones are the higher priced systems. Given the economic uncertainty and the need to pare back expenses, the investments seem a bit surprising.
Two Different Smartphone Approaches
So, why is Apple attracting new customers? The vendor tends to be more controlling over its systems than competitors, like Google. One ripple effect is the quality of its hardware is high. Also, the software is very broad and functional, and its ecosystem is robust. Consequently, it often has more options for energy companies, who require specially designed applications.
Google takes a more open approach. The supplier relies on an open source model where third parties take the base product and tailor it to various use cases. That approach means that it is easier for hackers to access its systems.
The change in buying patterns impacts energy companies in a few ways. First, they will need to earmark more money for initial smartphone purchases. In addition, they must add more Apple expertise to their support staff.
Smartphones have become a common way for employees to get their work done. Recently, they have been embracing Apple’s iPhone because of its features and rich ecosystem. So, energy companies need to adjust.