This special interest group is a collective of human resources and talent folks in the power industry networking, sharing and learning from each another. 


You need to be a member of Energy Central to access some features and content. Please or register to continue.


3 External Internal Communications Ideas

Stew on this stat for a second… Per Gallup, only 23% of employees believe they apply their company's values to their work every day. This means three-quarters of the workforce feel detached from their company’s values. 

How do you address this at your company?

One way to narrow that divide is by shoring up your Internal Communications Plan. According to marketing firm Imaginasium, when done purposefully, an effective internal communication strategy informs and engages team members while eliciting company values.  

Is this easy to accomplish? Heck no! But, luckily, without knowing it, you may already have the tools to help do-so.  

Because marketing is often a “get the message out” type industry, there are numerous well-developed tools and tactics for effective external marketing. So, one way to tackle your internal communication woes is to turn those familiar external tactics back to the inside. 

There are 3 very common external marketing tactics. You’ll see quickly how they can benefit your internal marketing:

1. Create personas

This is external Marketing 101, but is rarely applied internally. “Joan” in purchasing may have little in common with “Rick” in sales.  Take the time to find out what makes your team tick. By identifying their needs and behaviors, you can tailor internal messaging and communicate with them better.

2. Establish a timeline

You know the saying, “The cobbler’s children are the last to get shoes.” The internal work gets pushed (and pushed) as other needs get in the way.  Don’t let that happen to your internal communications plan. Give it a deadline, put it into action, and follow through with accountability.  

3. Fund your project

Another familiar saying, “Put your money where your mouth is.” 

You wouldn’t do an external project without a budget, so why on earth would you do an internal communications plan for free? By officially dedicating time and budget to a project, it is much more likely to come to fruition and see success.  

Internal communication plans aren’t always the opaque enigmas they seem to be. Take what you already do well and apply it. While not a cure all, these three tips can help put you on your way to a truly winning company culture. 


Matt Chester's picture
Matt Chester on Sep 19, 2019

Do you think the utilities sector presents any unique challenges or perhaps opportunities that other types of companies don't have?

Adam Kraus's picture
Adam Kraus on Sep 26, 2019

Thanks for the question Matt!  In general I see personas, and the value they bring, as the most common missed opportunity in this industry.  Understanding the wants/needs of the aging workforce and the wants/needs of the new talent being brought in are both critical to building an effective culture.  Thanks again!

Adam Kraus's picture

Thank Adam for the Post!

Energy Central contributors share their experience and insights for the benefit of other Members (like you). Please show them your appreciation by leaving a comment, 'liking' this post, or following this Member.

Get Published - Build a Following

The Energy Central Power Industry Network is based on one core idea - power industry professionals helping each other and advancing the industry by sharing and learning from each other.

If you have an experience or insight to share or have learned something from a conference or seminar, your peers and colleagues on Energy Central want to hear about it. It's also easy to share a link to an article you've liked or an industry resource that you think would be helpful.

                 Learn more about posting on Energy Central »