Electricity does not come from the wall.

Such a simple and obvious statement, but a powerfully important point to make whenever trying to engage any stakeholders who don't actively think about the power sector each and every day and how their use, decisions, etc. influence the broader grid (or even where they may find opportunity if they expand their thinking to becoming prosumers themselves). 

The North Face example is not that complicated. They just have to learn to walk their talk and change to cotton and hemp based material and don't jet around for basic transportation. Many other companies have done that with little to no change in prices of their items. The other examples are also not a problem if they just look at all the great alternatives to the way they have been doing business for 100 years.