What's the best messaging approach for encouraging new customers into load management / demand response programs?
- Dec 16, 2021 1:17 pm GMT
Many customers have never come across load management or demand response options from their utilities, so when they become newly offered it is a key opportunity. Based on your experience, what type of messaging should utilities lean into when first approaching potential demand response customers-- highlight just the economic savings or is there impact in also mentioning environmental benefits, grid reliability, or other areas?
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