How to Communicate With Customers About Load Management
- Jun 15, 2021 3:26 pm GMT
Load management is a critical part of utility operations, yet customers may not know what it is. To get customers to participate in demand-side programs to reduce peak demand, it’s helpful to communicate effectively with them about what load management is, why it’s important, and how they can help. Here are a few tips for doing just that.
Explain What Load Management Is and Why It’s Important
Consider the point of view of many customers, who turn their lights and appliances on and off without thinking about how the electricity that powers them gets to their home or office. Don’t be afraid of being too simplistic, as that level of messaging will be appropriate for many customers. Messages about cost savings and helping the community may be particularly effective.
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