
Load Management Group
In partnership with PLMA, this group is for practitioners from energy utilities, solution providers, and trade allies to share load management expertise and explore innovative approaches to program delivery, pricing constructs, and technology adoption.
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Demand Response in Brazil

Demand Response in Brazil
The pilot program officially launched in the North and Northeast two years ago has now been offically extended to all the country.
It is aimed at free, deregulated consumers. The logic is simple and over-tested and approved in the developed world. When demand is high, a generous financial bonus encourages consumption to be avoided. It is cheaper than the alternative of dispatching very expensive thermal plants.
But there is a catch with our demand response program. What would be the motivation for a consumer to join this program if the compensation is of the order of the PLD (spot pice as published by the power clearinghouse)?
It would be much simpler to avoid consumption and automaticallysell the energy not used at the ongoing spot pice.
In other words, the demand response program, in order to thrive, needs to offer bonuses much higher than the official ceiling of the spot prices.
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