Customer Engagement for Load Management Initiatives: Exclusive Interview with Andrea Simmonsen of Idaho Power Company - [an Energy Central Power Perspectives™ Interview]
- Oct 8, 2019 6:12 pm GMT
As demand-side practices and load management become more commonplace across the utility industry, sharing lessons learned and roadmaps for the future becomes increasingly critical. While much of the focus, whether R&D or program-specific, has been on the technology that’s enabling this change, customer engagement is arguably the most important aspect of any load management plan. Without customer understanding and buy-in, all the work on load management programs will be for naught, so the human and behavioral aspects must be at the forefront of any related conversation.
This focus on customer engagement is what drives Andrea Simmonsen, Program Specialist at Idaho Power Company and Co-Chair of the Customer Engagement Interest Group for the Peak Load Management Alliance (PLMA). At the upcoming 40th PLMA Conference, Andrea will be diving into these topics with peers across the utility industry to identify what progress has been made with customer engagement and plot out a course for the field moving into 2020.
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