Understanding the Unique Attitudes & Behaviors Between U.S. & Canadian Energy Consumers: Exclusive Interview with Jordan Folks of Opinion Dynamics - [an Energy Central Power Perspectives™ Interview]
- Aug 8, 2019 1:34 pm GMT
Recent years have increasingly found utilities engaging their customers as partners in whole energy systems rather than just purchasers of the end products. Years of pilot programs, study, and trial and error have made more common energy efficiency programs that rely on customers to be proactive, rebate and credit programs that empower customers, and even demand response programs that inherently rely upon ongoing customer participation for success.
When utilities consider new programs in these areas, a best practice is to look at what has worked across the industry to find what attributes spell success and which are more likely to fall flat. However, energy companies must be careful not to assume that a one-size fits all solution applies or that what works for the geography or demographics of one utility will work for them.
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