In partnership with AESP: The increasing roles of DERs, connected technology and Big Data are driving rapid change in energy efficiency. As we shape the Utility of the future, this community will help you keep up with the latest developments. 

Raviteja Palanki's picture
Digital Consultant BRILLIO LLC

Budding Digital Transformation Consultant in Energy & Utilities vertical, with demonstrated experience in connecting technology solutions with tangible business outcomes. Prior Experience in...

  • Member since 2018
  • 13 items added with 10,841 views
  • Feb 7, 2019

For Energy & Utilities (E&U) companies who are striving to create a sustainable environment by adopting innovative approaches to shift the mind share of consumers towards Energy Efficiency can take these important insights. 

"what matters more than one’s own attitudes and beliefs—how concerned we are with our own energy use and the environment—is whether we believe our neighbors view saving energy as important to saving the environment. Receiving the Home Energy Report (HER) with information about your neighbors’ energy consumption has a stronger influence on your own energy use when you believe that your neighbors care about saving energy as an issue."

"The stories we tell ourselves about why others behave the way they do drive our own behavior, as much as our personal attitudes and beliefs and what we observe others doing. The implications of this perspective go beyond energy consumption"

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Thank Raviteja for the Post!
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Matt Chester's picture
Matt Chester on Feb 7, 2019

I love this kind of study looking into the psychology of how to get customers to care about energy-- shows how the technology on its own isn't enough, but figuring out how to get consumer buy in is just as (if not more) important

Scott Karlin's picture
Scott Karlin on Feb 8, 2019

Interesting topic.   Makes sense.

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