Tapping into Online Retail: A 2021 Utility Priority
- Jan 23, 2021 3:57 am GMT
This item is part of the Special Issue - 2021-01 - State of the Industry, click here for more
The coronavirus pandemic has changed many aspects of our daily lives, and some behavioral changes are likely to endure. One of these is the accelerated shift to online shopping. A recent McKinsey & Company survey indicates the share of customers purchasing appliances mostly or all online is expected to increase by 54% post-COVID, reaching 29%. They also found that 20% of consumers are doing more research on brand and product choices before buying and are open to new ways of shopping.
Enervee sees this trend impacting utilities in 2021, representing an opportunity to deepen and expand the utility-consumer relationship for mutual benefit.
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