As smart home products and services become more popular, stakeholders are looking for additional ways to get this technology into the hands of consumers, create new use cases, and provide more value. Some companies, like Nest or IOTAS, have started to target new verticals that address customers other than higher income, single family, early adopters by adapting solutions for low income customers, multifamily dwellers, and home builders. Others have begun to look beyond the walls of the home, starting with the great outdoors. As stated in the Wall Street Journal, “With homes chock-full of smart technology, it was only a matter of time until the devices spilled outside.”