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Smart Home Shifts Outdoors
As smart home products and services become more popular, stakeholders are looking for additional ways to get this technology into the hands of consumers, create new use cases, and provide more value. Some companies, like Nest or IOTAS, have started to target new verticals that address customers other than higher income, single family, early adopters by adapting solutions for low income customers, multifamily dwellers, and home builders. Others have begun to look beyond the walls of the home, starting with the great outdoors. As stated in the Wall Street Journal, “With homes chock-full of smart technology, it was only a matter of time until the devices spilled outside.”
Now that vendors have made TVs and indoor lights more intelligent and energy efficient, they are turning their attention to outdoor home items, according to Navigant Research. Energy efficient Wi-Fi grills, smart smokers, outdoor speaker systems, robotic lawnmowers, and outdoor lighting are emerging. How much interest does your company have in these devices?
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