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New 5-Minute Videos of Landmark Behavioral Programs (Energy Conservation)

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Jay Kassirer's picture
General Manager Tools of Change

Jay Kassirer is a web publisher with 25 years of experience applying community-based social marketing (cbsm) to energy conservation behaviors. He has contributed to the development of enduring...

  • Member since 2019
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Ready for an inspiration break? Need to convince or motivate a room-full of decision-makers? Tools of Change has just released two new five-minute videos summarizing recently-designated Landmark case studies ... Ohm Connect's #OhmHour Peak Time Energy Conservation Program and Fort Collins' Efficiency Works (Neighborhoods). These overview videos are short enough for a break or to show to others at Board, Council and other planning meetings. This year's new format features more video-recorded sections of the programs-in-action and of the program managers sharing their perspectives. 2019 Landmark nominations are due June 3.  Details:

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Matt Chester's picture
Matt Chester on Apr 18, 2019

The behavioral challenges behind energy initiatives is too often overlooked-- technology is of course important and will lead the way, but we need to make sure to remember that 'user error' can get in the way of even the best intentions

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