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Jay Kassirer's picture
General Manager Tools of Change

Jay Kassirer is a web publisher with 25 years of experience applying community-based social marketing (cbsm) to energy conservation behaviors. He has contributed to the development of enduring...

  • Member since 2019
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Behavioral Energy Conservation Resources from Tools of Change

image credit: (c) Cullbridge

To quickly learn from other behavioral energy conservation programs and source related behavioral research and strategies, go to Tools of Change hosts the most extensive, freely-accessible collection of voluntary energy-use behavior change / social marketing / cbsm case studies available on the web. You will also find some great planning tools and resources here.

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Thank Jay for the Post!
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Matt Chester's picture
Matt Chester on Apr 30, 2019

Thanks for keeping a focus on the behavioral side of energy efficiency, Jay-- technology & strategies really are half the battle, the other part of the 'fight' is combatting 'user error,' or people simply not doing what we need them to do

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