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Are you still looking to lower the bills? What about dynamic pricing?

image credit: Jan Willem Zwang of Stratergy (Netherlands)
Norbert Vasen's picture
CEO, Birdseye Energy Consulting GmbH

I am on a quest to bring more Energy Managers into industry. Energy Efficiency is behind on Renewable Energy and that is because it is less exciting (is it?) and labour intensive (each situation...

  • Member since 2021
  • 85 items added with 27,571 views
  • May 12, 2021

A financial question.

How can reducing costs be more important than increasing revenue? That becomes clear if you realise that with a profit margin of e.g. 5%, saving $1000 on your bill is the same as increasing revenue by $20’000.

One way to save on costs is to get access to dynamic tariffs. To see how that can work in Europe, click on the graph view of That’s much better than your regular daily tariff structure. Mr. Zwang of Stratergy (that is spelled right) reported extreme situations yesterday in the Netherlands (see picture "Uur" = "Hour"), you get even paid much to consume energy (!). 

So where are you waiting for? Embrace Demand Side Management, consume on the right time and the society will be grateful. 
Don’t need it at the cheap hour? Then store it! Even without batteries. Convert it into cold and store that. Consume it when the tariffs go up again. That is a good idea for the summer. You will hardly fear a black out anymore. 
It is not so difficult to prepare a spreadsheet simulator for the simulation of dynamic tariffs, how they can be applied to your typical power curve and what an energy store can do there.

In Europe there is already a company that brings access to dynamic energy tariffs to retail users. My question is, how accessible is it in the USA? 
It appears to me that this area is a typical example where the utility sector and the consumers can meet easily together to create a win-win situation.



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Norbert Vasen's picture
Thank Norbert for the Post!
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