AESP Conference Feedback
image credit: AESP
- Mar 18, 2020 5:15 pm GMT
- 721 views
As part of a panel speaking on Advanced Channel Marketing, Carla Walker-Miller and I were excited to share Ameren Illinois’ efforts to engage underserved communities in energy efficiency. (I was even more excited and honored to accept the AESP Outstanding Achievement in Customer Engagement award for those efforts.)
A common thread in our panel discussions was the importance of building trust with the target audience and the critical role community partners can play in that. The message seemed to resonate with audience members; and I personally was extremely interested in hearing how colleagues in other states are partnering to build trust in innovative ways.
As a first timer at the AESP Conference & Expo, I was impressed at the number of utilities and other industry players in attendance and the open sharing of best practices. As Ameren Illinois continues to build a network of local partnerships, the AESP conference reminds me of the powerful network of allies we have in the industry.
To learn more about Ameren Illinois’ Market Development Initiative, visit AmerenIllinoisSavings.com/MDI.