AESP Conference Feedback
- Mar 18, 2020 5:17 pm GMT
As part of a panel speaking on Advanced Channel Marketing, Carla Walker-Miller and I were excited to share Ameren Illinois’ efforts to engage underserved communities in energy efficiency. (I was even more excited and honored to accept the AESP Outstanding Achievement in Customer Engagement award for those efforts.)
A common thread in our panel discussions was the importance of building trust with the target audience and the critical role community partners can play in that. The message seemed to resonate with audience members; and I personally was extremely interested in hearing how colleagues in other states are partnering to build trust in innovative ways.
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