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Kristol Simms's picture
Director, Energy Efficiency Strategy & Innovation Ameren Illinois

Kristol W. Simms is the director of energy efficiency, responsible for strategy and innovation for Ameren Illinois. She is leading the community based energy efficiency program efforts that...

  • Member since 2020
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  • Mar 18, 2020 5:15 pm GMT

As part of a panel speaking on Advanced Channel Marketing, Carla Walker-Miller and I were excited to share Ameren Illinois’ efforts to engage underserved communities in energy efficiency. (I was even more excited and honored to accept the AESP Outstanding Achievement in Customer Engagement award for those efforts.)

A common thread in our panel discussions was the importance of building trust with the target audience and the critical role community partners can play in that. The message seemed to resonate with audience members; and I personally was extremely interested in hearing how colleagues in other states are partnering to build trust in innovative ways.

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As a first timer at the AESP Conference & Expo, I was impressed at the number of utilities and other industry players in attendance and the open sharing of best practices. As Ameren Illinois continues to build a network of local partnerships, the AESP conference reminds me of the powerful network of allies we have in the industry.

To learn more about Ameren Illinois’ Market Development Initiative, visit

Kristol Simms's picture
Thank Kristol for the Post!
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Matt Chester's picture
Matt Chester on Mar 18, 2020

Thanks for your reporting back from the conference, Kristol-- it's most valuable to those of us in the community who were unable to make this one!

A common thread in our panel discussions was the importance of building trust with the target audience and the critical role community partners can play in that

This is definitely true-- utilities are in such a unique position with regard to this aspect. Building that trust has been invaluable to numerous projects across the sector-- but what do you recommend as an approach for any customers or areas where that trust may have been compromised? Building back the trust is a unique effort compared with maintaining inherent and existing trust. Do those strategies look different? 

Donald Mcphail's picture
Donald Mcphail on Mar 25, 2020

Congratulations again to you and the team Kristol on the AESP award. It was great to meet and discuss your energy efficiency program priorities for 2020 and beyond. 

John Hargrove's picture
John Hargrove on Mar 25, 2020

Congratulations on the award Kristol.  Well earned.  Thanks for all your support !  John

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