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Peter  Bronski's picture
Founder and CEO Inflection Point Agency

Peter Bronski leads marketing and communications for the Energy Web Foundation. He is also founder & CEO of Inflection Point Agency, through which he consults on cleantech marketing and comms...

  • Member since 2018
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  • Jul 20, 2020
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For years, scientists have had the ability to gauge total greenhouse emissions numbers for the planet, but they've never had a way to trace — quickly and specifically — where those emissions are coming from. And without that information, managing our global emissions problem is nearly impossible. A new coalition called Climate TRACE is trying to change that. They've amassed a group of global tech organizations and some of the brightest data scientists out there (led by former Vice President Al Gore) to help fill in a massive data gap that could change the way we approach climate action. The best part? They're open to new collaborators as they work to cover every sector and every country on the planet. 

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Matt Chester's picture
Matt Chester on Jul 21, 2020

This speaks to the important idea of ACCOUNTABILITY. Every company, country, organization can try to project a green image when there's no centralized and agreed upon data methodology behind what they're saying. But it seems like the power of this could be bringing to light those bad actors and not allowing them to hide behind greenwashing. Very curious to see where this will go!

Bob Meinetz's picture
Bob Meinetz on Jul 21, 2020

"They've amassed a group of global tech organizations and some of the brightest data scientists out there (led by former Vice President Al Gore)..."

"Data scientists"? Surprising, that former Vice President Al Gore, who once claimed he "took the initiative in creating the Internet", is uniquely qualified as a leader in this new science of numbers - especially as it relates to climate:

Al Gore's Climate Change Hypocrisy Is As Big As His Energy-Sucking Mansion

"CNN's Jake Tapper asked Gore to respond to charges that he's a climate hypocrite. 'This is a criticism we hear from conservatives all the time when talking about people like you or Elon Musk or Leonardo DiCaprio,' Tapper said, 'that you, yourself, have a large carbon footprint.'

"Gore's response was 'Well, I don't have a private jet. And what carbon emissions come from my trips on Southwest Airlines are offset. I live a carbon-free lifestyle, to the maximum extent possible.'

"The maximum extent possible? Really? Then how does Gore explain the rather large amounts of electricity he uses to power his 10,000-plus-square-foot home?

"A new analysis by the National Center for Public Policy Research found that Gore's Tennessee home 'guzzles more electricity in one year than the average American family uses in 21 years.'

"In one month last year, the report found, Gore's home consumed more electricity than the average family uses in 34 months."

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