This Whitepaper explores the progress being made in the shift from the old energy supply model – of selling energy purely as a commodity – towards the sale of new energy products and services – like electric vehicles, smart tariffs and demand response. It draws on work undertaken by Delta-EE’s New Energy Business Model Service, which analysed the activity of 24 major players in Europe’s energy transition, spanning five key sectors (energy suppliers, oil majors, tech giants, automotive and HVAC manufacturers), as well as consumer spending on new energy technologies in seven key markets (France, Germany, Italy, the UK, Netherlands, Belgium and Spain).