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The Role of Solar Power in the Beauty Industry

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Jane Marsh's picture
Editor Environment.co

Jane Marsh is the Editor-in-Chief of Environment.co. She covers topics related to climate policy, sustainability, renewable energy and more.

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  • Feb 4, 2021
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There’s no denying that renewable energy continues to become more popular every year. It’s true that fossil fuels are still prominent — but coal and oil aren’t the only way to generate power anymore. It now seems that businesses worldwide want to join the sustainability race.

Here’s a look at how new trends have urged the beauty industry to lean into solar power.

Consumers Demand Green Products

There’s been a steady push by consumers for green products over the past few years. Actually, 48% of U.S. shoppers want to change their habits to be more sustainable. It’s become more critical for people to buy products that align with their morals.

This trend has hit the beauty industry, too. If you take a walk down an aisle at a cosmetics store like Sephora, you’re bound to see items labeled “clean beauty.” These are makeup and skincare products that don’t include toxic ingredients like sulfates. It’s now easier to find brands that prioritize recyclable and compostable packaging, too.

Thankfully, you can expect clean beauty and green products overall to stick around for a while. It appears that these businesses have gone further, as well. Consumers no longer just want clean beauty products. They want companies themselves to be sustainable — and that’s where renewable resources like solar power come into play.

Sustainability Goes Further

If you consider how the beauty industry has gone green product-wise, you wouldn’t be wrong to think that these companies have become more sustainable overall. Many brands strive to adopt similar practices on a larger scale. These companies, after all, need to be eco-friendly from every angle.

Energy serves as a prime example. Naturally, you’d want to use renewable resources to power the system that makes your cosmetics. If you didn’t take extra measures, you’d “greenwash” customers. This phrase refers to how companies capitalize on sustainable trends to turn a profit — but don’t actually make meaningful changes for the planet.

That’s not always the case, though. It’s become easier for consumers to investigate brands, so there’s more pressure for companies to do the right thing. If you consider the rise in solar power in the beauty industry, you’ll see these trends — because beauty brands everywhere have decided to ditch fossil fuels once and for all.

Push for Renewable Alternatives

From Native to Drunk Elephant, you can find various makeup and skincare brands that create sustainable products. These companies don’t stop at eco-friendly moisturizers and lipsticks. Brands have started to embrace renewable energy to back up their sustainability claims and support the planet’s health.

Did you know Aveda uses a rooftop photovoltaic system to partially power their headquarters? There are other examples, as well. Burt’s Bees invests in community plants that provide solar energy to nearby homes, while Biolage has become 100% carbon neutral due to their solar pursuits. These are only three companies that recognize solar’s importance.

These brands know that sustainable power will be necessary for a healthier planet. That’s why solar energy has become a power source for their offices, factories and stores. It’s a move they have to make to meet consumer expectations — but they also realize that solar power just makes more sense than sources like oil and gas.

Isn’t solar power expensive? Yes — and that’s why many individuals and businesses alike haven’t taken the plunge. However, the U.S. government offers tax incentives and credits to help costs become more affordable. These cosmetics brands have found other ways to make renewable energy make sense for them, which customers can view as a positive sign.

It’s evident that the beauty industry has taken steps to embrace renewable energy sources like solar power. There’s still a long way to go, but you can see that some brands don’t want to sit around and wait. They’ve taken the initiative to change for the better.

Renewable Energy Will Be the Way Forward for Cosmetics Companies

Renewables have become more popular than ever. These alternatives, ranging from solar to wind to hydropower, are the future. It seems as though the beauty industry has come along for the ride, too. Consumers won’t have to wait long for their favorite brands to go green completely.

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