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Proposal to reduce power costs in Brazil

Rafael Herzberg's picture
Consultant energy affairs, Self employed

Rafael Herzberg- is an independent energy consultant, self-employed (since 2018) based in São Paulo, Brazil* Focus on C level, VPs and upper managers associated to energy related info, analysis...

  • Member since 2003
  • 2,219 items added with 1,294,586 views
  • Aug 31, 2020

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The most popular water heating in Brazil, is the instant 5 kW shower, which, in retail, costs about USD 10.

It is the cheapest initial cost solution, but the most expensive in the world when the final cost is calculated!.

The electricity sector needs to invest around USD 10 000 to cope with generation, transmission and distribution to meet a 5 kW demand load.

The monthly amortization of this investment, is USD 100/month.

The electric shower accounts for about 25% of the national residential average consumption of 170 kWh/month, or 40 kWh/month. Due to the tariffs granted by ANEEL to the electric distributors, the shower generates revenue of USD 10/month in round numbers.

The difference of USD 90/month, represents billions of USD per month, is paid "by others" (industry, commerce and institutions). It's time to change! To become competitive.

Watch this 3-min-video to get more info about the proposed approach.



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Rafael Herzberg's picture
Thank Rafael for the Post!
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