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Power companies (Brazil): how to turn around?

Rafael Herzberg's picture
Consultant energy affairs, Self employed

Rafael Herzberg- is an independent energy consultant, self-employed (since 2018) based in São Paulo, Brazil* Focus on C level, VPs and upper managers associated to energy related info, analysis...

  • Member since 2003
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  • Jun 30, 2021

Power companies: how to turn around?

Here in Brazil, the controlling groups of electricity concessionaires usually also have non-regulated companies that operate in related areas such as energy efficiency, energy trading on the free power markets, and distributed generation, among others.

The classic approach for each company on this list is to pursue its niche, individually. It is legitimate and so it has been for many years.

The proposal I present is to add an initial, strategic service. Looking at the customer with a holistic approach.

The advantage is clear, simple and valuable. Explore and discover together with the clients what best fits their interests and conveniences.

This is very different from each company of the same controlling group offering its solutions individually. It is a win-win according to my experience helping clients identify what's best for them.


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Rafael Herzberg's picture
Thank Rafael for the Post!
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