Power companies (Brazil): how to turn around?
- Jun 30, 2021 6:03 am GMT
Power companies: how to turn around?
Here in Brazil, the controlling groups of electricity concessionaires usually also have non-regulated companies that operate in related areas such as energy efficiency, energy trading on the free power markets, and distributed generation, among others.
The classic approach for each company on this list is to pursue its niche, individually. It is legitimate and so it has been for many years.
The proposal I present is to add an initial, strategic service. Looking at the customer with a holistic approach.
The advantage is clear, simple and valuable. Explore and discover together with the clients what best fits their interests and conveniences.
This is very different from each company of the same controlling group offering its solutions individually. It is a win-win according to my experience helping clients identify what's best for them.
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