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James Giordano's picture
Principal, Resource Innovations

Jim is a Principal with Resource Innovation's Utility Services business. Jim has more than 25 years experience in the field of energy management. He leads teams responsible for the design and...

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  • Jan 22, 2021
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This article is fascinating to me. While much attention has been focused in the last year or two on transportation electrification and the growth curve for electric vehicles, folks have quietly been buying larger gas-consuming vehicles, thereby offsetting much of the gain due to EVs. We are just now starting to see viable electric pickup truck and SUV's coming on to the market — and by 'viable' I mainly mean cost-comparable to the gas-powered options, and that have enough range to reduce range anxiety. The Volkswagen ID.4 has my attention. I'd be curious to hear from the gas-powered SUV owners out there — what are the barriers that would need to be overcome before you would give serious thought to making an all-electric SUV your next purchase? 

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Matt Chester's picture
Matt Chester on Jan 22, 2021

Interesting read, and distressing. Anecdotally, my parents always like to talk to me about my EV I drive while they continue to drive SUVs. The curiosity and novelty is there, and when pressed their typical narrative is that their next car won't be electric, but perhaps the one after that will. I tried to press why that's the case-- range anxiety? cost? any of the other usual suspects? Well when digging in, I finally got the answer that it was almost stubbornness for the sake of stubbornness-- "I just like my SUV and don't want to change it." While that was almost comforting to have it said out loud in a way I couldn't logic around, I think there are likely many other drivers in the same vein who can't really articulate a reason for preferring their current gas guzzlers over equivalently sized and priced EVs, but will continue to be purchasers of ICE vehicles for at least the next decade plus. I think the only really path around this is to continue what we're doing but ramped up-- more education and normalization of EVs, building more prominent, available, and visible charging infrastructure to remove range anxiety, and providing financial incentives on the purchase price to make the decision to go electric even more of a slam dunk. 

James Giordano's picture
James Giordano on Jan 22, 2021

I totally agree with your last sentence Matt. I also think that Zero Emission Vehicle Mandates at the state level are going to play an important role. To date, 12 states have adopted the ZEV program.

Jim Stack's picture
Jim Stack on Jan 25, 2021

These are very real FACTS. I see lots of large SUVs and PICKUP truck all driving with just 1 person inside and no cargo. A big reason people buy these vehicles is because of the Subsidies OIL so gas is $2  a gallon when it is really $8-12 a gallon. Just look in Europe and other countries where they don't subsidies oil. We also don't have a Pollution (Carbon tax) so they never pay the real cost.

   The automakers market the big vehicles as safe and efficient when they are not. They give big MSRP mark downs on $10K a vehicle. Accidents are much worse since big SUVs are top heavy and tip over very easy. But they will never tell you the FACTS. 

   EVen electrics are getting bigger like the Mercedes and Jaguar versions. VW won't even sell their smaller ID 3 in the USA . They only sell the larger ID4. Smaller cars like the Accord and Corolla are much bigger. They are no longer small and efficient. 

James Giordano's picture
James Giordano on Jan 26, 2021

You make some good points. From an environmental perspective, a large EV is better than a large ICE vehicle, but a small EV is better than a large EV. There is certainly a need for electric SUVs and minivans to accommodate families with children though.

Katy McSurdy's picture
Katy McSurdy on Jan 26, 2021

I'm in this boat now... I really wanted to get an all electric vehicle this time around, but I am worried about installing a plug in (my garage needs updating, which is expensive), the range since we use my vehicle for trips that are longer than most ranges, and the price. I am settling for a Honda CRV Hybrid. Though I am tempted to look at the electric Jeep.

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