This group brings together the best thinkers on energy and climate. Join us for smart, insightful posts and conversations about where the energy industry is and where it is going.


A New Way for Homeowners to Go Solar

Rosana Francescato's picture
Principal Rising Sun Communications

Rosana is a seasoned clean energy communications consultant. For over four years she served as Director of Communications at the Clean Coalition, a nonprofit with the mission to accelerate the...

  • Member since 2018
  • 141 items added with 78,971 views
  • Mar 6, 2014

A New Way for Homeowners to Go Solar

What if you want to put solar on your roof but can’t spare the cash to buy it? What if you want the independence and financial benefits of owning your system rather than leasing it?

There’s a simple answer to these questions: solar loans.

Today, RGS Energy (NASDAQ: RGSE), a nationwide provider of turnkey solar energy solutions, and Mosaic, the first company to offer investments online in solar projects, announced that they have partnered to launch the Mosaic Home Solar Loan. The new loan program provides a simple and affordable way for American homeowners to finance ownership of their residential solar system.

This is exciting news. While they’re relative newcomers to the solar party, we think loans will get big.

Look at how solar leasing has taken off. In California and other states that allow it, leasing has enabled many more people to go solar and led to increased adoption among the middle-class.

But a lot of people like to own a large asset like a solar installation. And whether or not it’s actually an issue to transfer a solar lease when selling a house, that can be the perception.

Like a solar lease, the Mosaic Home Solar Loan comes with no upfront cost. But unlike a solar lease, it allows homeowners to own their system.

What makes the Mosaic loan special? There are a few others out there, but Mosaic is offering some extra attractions:

  • The Mosaic Home Solar Loan is the first of its kind to be integrated seamlessly into the solar sales process. It also offers a simple online loan application can be completed in minutes. Other loans can be as cumbersome as a mortgage application and might even require a second lien on a house.

  • The Mosaic program is the first to offer “Choice Payments,” integrating the solar tax credit into the payment process to ensure that monthly payments stay low from Day 1. In contrast, other solar loans come with higher monthly payments.

  • The Mosaic loan is a true P2P platform that lets people profit from clean energy by either lending/investing or borrowing. It’s all part of the “sharing economy,” in which property owners capitalize their unused capacity of things they own and consumers buy or rent from peers rather than from a big company. In this case, Mosaic helps people make money on their rooftops via a solar loan, and helps those who can’t go solar profit from solar on someone else’s roof.

  • For Mosaic investors, this loan product will provide a much higher volume of projects to invest in, as well as access to residential solar assets.

Paying little or nothing up front, homeowners will experience all the benefits of home solar ownership, including lower electricity bills, tax credits, and — unlike with a solar lease or power purchase agreement — free energy after the end of the term.

By combining Mosaic’s innovative web software technology with RGS Energy’s excellent market reach and customer service, the partners aim to improve the solar buying experience and increase the number of homeowners going solar.

RGS Energy plans to offer the new loan product to California homeowners starting in the first half of 2014. It’s still to be determined when the loans will be available in other states. Mosaic will offer investments in the Home Solar Loans to qualified investors via its online platform.

“RGS Energy’s national presence and 35 years of experience as a pioneering solar company makes them a fantastic partner to launch the Mosaic Home Solar Loan, a breakthrough solar financing product that generates cost savings for homeowners as well as profits for American investors,” said Billy Parish, Mosaic’s president and co-­founder. “Homeowners gain all the benefits of ownership with the simplicity of a lease, while investors gain access to transparent and tangible investments in the booming home solar market.”

Kam Mofid, RGS Energy’s CEO, commented, “While we continue to see strong demand for the leasing of solar power systems, there is also increasing interest in direct ownership by the homeowner. So, we are excited to launch the Mosaic Home Solar Loan, which allows people to own their system from day one. This offering helps RGS Energy deliver attractive and affordable solar options, while recognizing that different customers require different solutions to meet their particular needs.”

According to GTM Research senior vice president Shayle Kann, “Residential solar installations grew over 50% in the U.S. in 2013 and continue to boom in 2014. But to date, the majority of those installations have been owned by third parties. The market share of third-party ownership has largely leveled off over the past six months, and we expect to see increasing availability and attractiveness of residential solar loan products this year.”

Mosaic shares that expectation. With homeowners increasingly interested in solar and wanting more options, it’s realistic to expect this product to have high uptake.

In its first year, Mosaic continuously sold out millions of dollars of solar project investments on its platform. This new option is likely to be popular with both investors and homeowners.

Originally published on PV Solar Report

Rosana Francescato's picture
Thank Rosana for the Post!
Energy Central contributors share their experience and insights for the benefit of other Members (like you). Please show them your appreciation by leaving a comment, 'liking' this post, or following this Member.
More posts from this member
Spell checking: Press the CTRL or COMMAND key then click on the underlined misspelled word.
Bob Meinetz's picture
Bob Meinetz on Mar 6, 2014

Rosana, apparently the lower class – people earning below $40,000 year, often living in apartments or rental properties – are now subsidizing both the middle class and the upper class by paying full utility rates, making up for the shortfall in utility revenues as wealthier customers cash in.

Do you consider this a positive development?

Rosana Francescato's picture
Rosana Francescato on Mar 6, 2014

Thanks for your comment, Bob! I would certainly not consider that a good development, but I don’t agree with your statement:

To survive, utilities will need to evolve with the times. There is more to come as solar becomes more mainstream. It will benefit everyone in many ways, not the least of which is a cleaner environment for all — especially important for low-income communities, which are often in environmentally compromised areas.

Bob Meinetz's picture
Bob Meinetz on Mar 6, 2014

Rosana, I post a picture of one of Collective Sun’s triumphs, and ask you if this is the home of someone earning less than $40,000/year:

While there is a lot of talk about “trends” and “future options” the truth is that solar is being financed currently on the backs of the country’s poorest (California Shared Renewables can’t offer a single case study of a renter who’s benefited from their program).

Do you really believe that adoption of solar will clean up the air more in low-income communities, or that it will somehow make up for past environmental transgressions there?

I’m trying to understand your calculus.

Rosana Francescato's picture
Rosana Francescato on Mar 6, 2014

Of course I don’t believe the air will be selectively cleaned up or that cleaner air now will make up for past transgressions, but cleaner air will benefit everyone regardless of income. My point about Collective Sun is that like Mosaic, they have a low barrier to investing. And they also put solar on places like this:

California Shared Renewables is just starting, and I know people who are working to create projects with the intention of benefitting low-income folks.

The trends should be farther along than they are, and the future options should be current. We should have had more support for solar long ago. But given where we are, I’m thankful for the trends.

Get Published - Build a Following

The Energy Central Power Industry Network is based on one core idea - power industry professionals helping each other and advancing the industry by sharing and learning from each other.

If you have an experience or insight to share or have learned something from a conference or seminar, your peers and colleagues on Energy Central want to hear about it. It's also easy to share a link to an article you've liked or an industry resource that you think would be helpful.

                 Learn more about posting on Energy Central »