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The missing leadership

image credit: Rafael Herzberg
Rafael Herzberg's picture
Consultant energy affairs, Self employed

Rafael Herzberg- is an independent energy consultant, self-employed (since 2018) based in São Paulo, Brazil* Focus on C level, VPs and upper managers associated to energy related info, analysis...

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  • Jul 7, 2021
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The missing leadership

A typical Brazilian characteristic, whether in companies or in government institutions, is the absence of de facto leadership.

In theory the titles are "glossy": division manager, chief operating officer, vice president and CEO, among a list of others.

In practice, there are few leaders who study the issues in depth, who work in teams to explore the possibilities, and finally, who depart for well-informed decisions following a "structured" rite.

The result is our position as losers on most energy cost metrics compared to our competitors, especially the BRICS (Brazil, Russia, India, China and South Africa).

And because of this, industrial companies, especially those which the cost of energy is a Top 5, has been withdrawing from Brazil.

The good news: turning around this situation "only" needs  will and determination. Who qualifies?

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