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How to be the next Tesla?

Tony Harper's picture
Founder SSLAK

Innovation and Strategy Consultant

  • Member since 2021
  • 1 items added with 422 views
  • Jun 18, 2021 3:24 pm GMT

This article on How to be the next Tesla, spurred some thoughts.

I see new service delivery models that continually build and strengthen the vendor’s ecosystem will move the needle the most.

Tesla jumpstarted their ecosystem development by investing in the supercharger network to begin reducing range anxiety. As the article mentions, one of Tesla’s current challenges is their small # of service locations (135).  How they go about making this better for their customers will be interesting to watch.  

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Perhaps, Tesla never establishes a dense physical dealer network. Rather the vehicle reports location/error and a roving Tesla semi pulls up and begins repairs. If not repairable, the semi carries loaners to get you on your way. The config of the semi-repair network could be modeled on the airlines with a hub (major repairs) and spoke (coverage, resupply) system with highly trained pilots/technicians that travel the country.  Imagine roadside assistance while in an AC extended cab and enjoying a beverage.

Over the Air updates ( ) is another area where Tesla has excelled. Will other manufacturers be able to keep up and do it securely? Whose customers will be the 1st unfortunate victims to ransomware?


Exciting EV times!  


What other business model innovations could you imagine on the horizon?

Tony Harper's picture
Thank Tony for the Post!
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Matt Chester's picture
Matt Chester on Jun 18, 2021

I think part of the key question here is: what is it about Tesla that you want to emulate? The rapid market grab? The shepherding in a new tech to the market? The becoming a major name in the energy transition? Or just being a successful tech company? 

Tesla has been able to do all of the above, but those aren't the goals (nor possible) as a complete set of accomplishments for all company types, necessarily. 

Jim Stack's picture
Jim Stack on Jun 21, 2021

Tony, Trying to do better than Tesla will be hard for any company. They are adding service centers as fast as the sales demand. They are also adding Super Charging and factories very fast. They do approve of others for body work and some repairs. They may open up service in the future since their growth is so fast. 

   I own a Tesla model Y. We used to have a model 3. Neither have required much service. I think Tesla has done much better than any other car dealer i have ever had. 

     I don't see any other automakers with better service or designs. It would be nice if a few try to keep up with Tesla. 

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