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Alfa Energy Group

Energy and Sustainability Consultancy Alfa Energy Group

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We are an international energy and sustainability consultancy that develops relevant strategies for clients in all industries and keeps them running. We started in 1995 with the simple goal of...

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Sep 16, 2020 11:45 am GMTSep 16, 2020 11:54 am GMT
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Historic carbon removal on the rise | Net Zero Carbon

Historic carbon removal is picking up pace, with Google just this week announcing it has eliminated its carbon legacy, joining Microsoft and Danish window manufacturer Velux, who have made similar commitments this year to do so.

Source: netzerocarbon.com

This week, Google announced that it has eliminated its entire carbon legacy, joining a select group of companies that are taking radical steps beyond net zero.

Microsoft and Danish roof window manufacturer Velux have also made the commitment to wipe away historic carbon emissions, going back to 1975 and 1941, respectively.

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Bob Meinetz on Sep 16, 2020

"Nevertheless, it’s clear that leading-edge companies, and investors are taking net zero targets and the climate crisis seriously."

Either that, or

"Nevertheless, it's clear that leading-edge companies, and investors are realizing the promotional value of committing to spurious 'net zero targets' without ever assuming responsibility for actually meeting them."

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