- Sep 13, 2019 3:00 pm GMT
- 2262 views
As the fashion industry continues to address its role in the climate crisis, Italy’s most valuable luxury brand has said it has become an entirely carbon neutral company.
Gucci outlined its strategy on Thursday, which stretches from its supply chain to its fashion shows and comprises a mixture of reduction, elimination and offsetting what it calls “unavoidable emissions”.
Maybe now when the kids say something is "so Gucci" they'll be talking about carbon neutrality!