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Energy: what has changed for customers?

image credit: Rafael Herzberg
Rafael Herzberg's picture
Consultant energy affairs Self employed

Rafael Herzberg- is an independent energy consultant, self-employed (since 2018) based in São Paulo, Brazil* Focus on C level, VPs and upper managers associated to energy related info, analysis...

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  • May 27, 2021
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Energy: what has changed for customers?

If there has been an important innovation in the Brazilian electricity sector in recent years, which has practically gone unnoticed, it is its complexity.

Devising a strategy to achieve and maintain a competitive posture, required customers to adhere to the novelties offered by the Government. It was essentially simple and easy. Examples:

* Tariffs for replacing petroleum products with electricity in the 1980s
* Choice of time of use rates in the 1990s
* Migration to the free market in the 2000s
* Distributed generation in the 2010s

Today the challenge is much more complex.

* There is a range of solutions available
* The risks of each need to be mapped
* Technical, financial and management issues need to be identified
* The way in which the solutions are contracted requires evaluation
* The horizon of decisions, in years, has gained importance

Decision-making processes require more studies as the deepening of the themes is a requirement, in order to characterize each potential solution as a business to be evaluated.

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