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Energy | Brazil: the necessary turning point

Energy | Brazil: the necessary turning point

Consulting for Brazilian and multinational companies for decades, I lived with different points of view!

Of course, it is part of of the "job description" recognizing a wide range of approaches in the business and institutional worlds. Be it in the demands of return, in the perception and mitigation of the risks involved, in the contractual modeling and in the allocation of managers to lead the initiatives.

But, what calls my attention the most is a prevalent characteristic of Brazilians and foreigners regarding the decision-making process.

Brazilians are very fond of going for a specific solution, which "is in vogue". Typically a manager linked to operations take the initiative to detail a project that he believes is interesting. When it is "ready" it is shown to the upper level..

Foreigners tend to initially start at the C level. What are the opportunities that could be captured? How do they compare to each other? How would they conduct the decision-making process? Who in the organization would be the leader of this endeavor?

The results tend to be much more robust and consistent when the energy is treated in a structured way, as is the case with foreigners.

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Rafael Herzberg's picture

Thank Rafael for the Post!

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