This group brings together the best thinkers on energy and climate. Join us for smart, insightful posts and conversations about where the energy industry is and where it is going.


Energy | Brazil: the necessary turning point

Rafael Herzberg's picture
Consultant energy affairs, Self employed

Rafael Herzberg- is an independent energy consultant, self-employed (since 2018) based in São Paulo, Brazil* Focus on C level, VPs and upper managers associated to energy related info, analysis...

  • Member since 2003
  • 2,220 items added with 1,294,857 views
  • Oct 26, 2020

Energy | Brazil: the necessary turning point

Consulting for Brazilian and multinational companies for decades, I lived with different points of view!

Of course, it is part of of the "job description" recognizing a wide range of approaches in the business and institutional worlds. Be it in the demands of return, in the perception and mitigation of the risks involved, in the contractual modeling and in the allocation of managers to lead the initiatives.

But, what calls my attention the most is a prevalent characteristic of Brazilians and foreigners regarding the decision-making process.

Brazilians are very fond of going for a specific solution, which "is in vogue". Typically a manager linked to operations take the initiative to detail a project that he believes is interesting. When it is "ready" it is shown to the upper level..

Foreigners tend to initially start at the C level. What are the opportunities that could be captured? How do they compare to each other? How would they conduct the decision-making process? Who in the organization would be the leader of this endeavor?

The results tend to be much more robust and consistent when the energy is treated in a structured way, as is the case with foreigners.


No discussions yet. Start a discussion below.

Rafael Herzberg's picture
Thank Rafael for the Post!
Energy Central contributors share their experience and insights for the benefit of other Members (like you). Please show them your appreciation by leaving a comment, 'liking' this post, or following this Member.
More posts from this member

Get Published - Build a Following

The Energy Central Power Industry Network is based on one core idea - power industry professionals helping each other and advancing the industry by sharing and learning from each other.

If you have an experience or insight to share or have learned something from a conference or seminar, your peers and colleagues on Energy Central want to hear about it. It's also easy to share a link to an article you've liked or an industry resource that you think would be helpful.

                 Learn more about posting on Energy Central »