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Energy and "order of magnitude" in Brazil

Energy and "order of magnitude" in Brazil

We live in our country in another order of magnitude.

Especially in relation to "timing". Our time scale is very particular and special.

In more advanced countries, the perception of challenges is more sensitive and the need to face them more urgent because at stake it is always about competitiveness.

Programs such as demand response, energy efficiency, "bring your on device", electric vehicle charging, time o fuse rates, are designed and offered in months.

Here in Brazil there is no "sense of urgency". Between identifying opportunities/problems and turning them into programs/solutions there is a "lapse" of years.

The same occurs in the private business arena. The speed with which opportunities in the energy sector move through hierarchies is measured in many months, even years. This is our cultural profile.

It's time to change. To survive in such a competitive world.

Rafael Herzberg's picture

Thank Rafael for the Post!

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