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Is diffuse leadership a new animal?

image credit: Who is actually leading?
Rafael Herzberg's picture
Consultant energy affairs Self employed

Rafael Herzberg- is an independent energy consultant, self-employed (since 2018) based in São Paulo, Brazil* Focus on C level, VPs and upper managers associated to energy related info, analysis...

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  • Jun 8, 2020
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Is diffuse leadership a new animal?

The consolidation of the massive use of social media brought an important change, which deserves to be identified. Diffuse leadership.

A paradigm was broken, in which there was always a leader who signaled the direction.

Now social media is used to organize groups. They involve leaders, of course, but and above all, a solid participation.

It is a potentially more democratic mechanism. But the concrete action is typically almost improvised - perhaps even without a strategy and "flight plan".

The fragility of the three Brazilian powers (Executive, Legislative and Judiciary) and their systematic lack of capacity to put the country on a successful course, favors this type of diffuse leadership.

The electric sector has - for decades - under a diffuse leadership. It started long before the social media and the result is what we have: the highest cost in USD/MWh among the BRICS (Brazil, Russia, India, China and South Africa - the "emerging countries").

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