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Deregulated energy users (Brazil): now what?
Deregulated energy users (Brazil): now what?
Two most important factors contribute for 2021 to be a very challenging year:
1. Devaluation of the real against the USD
2. "Stressed" hydroelectric reservoirs
There are two prevalent attitudes: 1st) Do nothing ("let it go") - it is the most popular in Brazil and 2nd) Pro actively discover and explore alternatives to get ahead!
The great "catch" to achieve and maintain a differentiated position is to take the initiative NOW. My clients, who accepted this approach, achieved great results!
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