This group brings together the best thinkers on energy and climate. Join us for smart, insightful posts and conversations about where the energy industry is and where it is going.

Post

Cleanweb: Can IT Lead the Way to a New Energy Future?

Katherine Tweed's picture
Greentech Media
  • Member since 2018
  • 180 items added with 100,186 views
  • May 23, 2013
  • 748 views

clean energy and IT technologyTwitter is not responsible for the falling rates of coal for electricity in the U.S. The internet cannot climb onto your roof to install a solar panel. Your smartphone does not separate paper from plastic containers for recycling.

But there is a movement afoot where social media, IT, big data and mobile communications could upend how we use limited resources in the future.

“It’s time to blow up these outdated markets,” Rob Day, a partner with Black Coral Capital, wrote after attending his first Cleanweb Hackathon. “And no one is better positioned to do so than good, solid web and IT entrepreneurs.”

Cleanweb could do just that. “Cleanweb is a grassroots movement committed to solving the world’s most profound issues related to resource constraints through the application of information technology,” according to The Cleanweb Initiative.

It’s not just a bunch of developers in a renovated warehouse (although there’s some of that too). Government agencies, utilities and large energy companies are all leveraging open data, social media and mobile communications to transform how they do business and drive down energy use.

One of the most obvious applications is energy efficiency. Home energy management firm Opower is partnered with Facebook, while commercial energy management firm Lucid works with Honest Buildings to bring energy to its platform. Software startups like First Fuel and Retroficiency are trying to change the way large buildings assess energy use and potential retrofits.

The cleanweb movement goes far beyond just conserving electricity. Car sharing, such as Zipcar or RelayRides (which recently acquired Wheelz), are part of the trend to leverage IT to do more with fewer resources. Innocentive, a marketplace for open innovation helps private companies or government entities solve internal challenges by creating prize competitions for its members. Recyclebank allows people to earn points and have school competitions for recycling.

The Bay Area also doesn’t have a monopoly on cleanweb, either. The Cleanweb Initiative has communities across the U.S. and in Europe with regular events to come up with solutions for problems both local and global.

 

greentech mediaGreentech Media (GTM) produces industry-leading news, research, and conferences in the business-to-business greentech market. Our coverage areas include solar, smart grid, energy efficiency, wind, and other non-incumbent energy markets. For more information, visit: greentechmedia.com , follow us on twitter: @greentechmedia, or like us on Facebook: facebook.com/greentechmedia.

Katherine Tweed's picture
Thank Katherine for the Post!
Energy Central contributors share their experience and insights for the benefit of other Members (like you). Please show them your appreciation by leaving a comment, 'liking' this post, or following this Member.
More posts from this member
Discussions
Spell checking: Press the CTRL or COMMAND key then click on the underlined misspelled word.

No discussions yet. Start a discussion below.

Get Published - Build a Following

The Energy Central Power Industry Network is based on one core idea - power industry professionals helping each other and advancing the industry by sharing and learning from each other.

If you have an experience or insight to share or have learned something from a conference or seminar, your peers and colleagues on Energy Central want to hear about it. It's also easy to share a link to an article you've liked or an industry resource that you think would be helpful.

                 Learn more about posting on Energy Central »