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Seb Kennedy's picture
Founding Editor Energy Flux newsletter

I am professional energy journalist, writer and editor who has been chronicling the renewables and fossil fuel energy sectors since 2008.  I am passionate about the energy transition, so much so...

  • Member since 2020
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  • Jun 4, 2021

Changing people’s behaviour is a big task. It means uprooting an entrenched economic model that has created untold prosperity while pushing us to the brink of ecological collapse. Technology won’t save us, but it might buy some time for Big Oil companies that find themselves on the back foot in the climate debate. In the second instalment of this two-part series, Energy Flux looks at the impediments to behavioural change and what’s at stake in the quest to bend the oil demand curve. Part one is free to read here.

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Matt Chester's picture
Matt Chester on Jun 4, 2021

Great read, thanks Seb. I think this area of energy work to be done that needs intense focus, and it's also a prime example/reframing of the traditional IT problem known as PEBCAK

Seb Kennedy's picture
Seb Kennedy on Jun 14, 2021

Thank you Matt. I’ll admit hadn’t heard of PEBCAK — but yes, we are the problem as much as ‘the system’/oil companies etc.

Some people think that means giving Big Oil a free pass for past intransigence over climate change. They have a point, but I prefer to focus pragmatically on the situation we find ourselves in today.

Randy Dutton's picture
Randy Dutton on Jun 4, 2021

Why not consider placing aqueous battery systems, such as EOS Energy's Zynth battery, into the base of offshore wind turbines to level out the energy delivery to the submarine power cables that run ashore? Having a steady power flow should reduce the size of cables, and thus dramatically reduce one of the major cost drivers of offshore energy. The zinc battery would meet the environmental safety needs and be producible from all-US materials.

Seb Kennedy's picture
Seb Kennedy on Jun 14, 2021

That sounds like a useful supply-side tech innovation to get offshore wind down the cost curve. But we will need more than clever tech to meet the emissions/sustainability challenge, hence the focus in this article on demand-side behavioural change. 

Seb Kennedy's picture
Thank Seb for the Post!
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