Accelerating Change: Empowering Consumer-Members Through EV Communication Initiatives

The advent of electric vehicles has presented both opportunities and challenges for electric cooperatives striving to meet the evolving needs of their consumer-members. Recognizing the transformative potential of this technology, electric co-ops have taken proactive steps to effectively educate their members about the pros and cons of EV adoption. By leveraging various communication channels and implementing time-tested strategies, Flint Energies has successfully engaged their consumer-members, fostering awareness, understanding and support for EVs. This article explores how Flint Energies implemented effective communication initiatives to promote and educate its consumer-members about the advantages of EVs and encourage their adoption for a sustainable future through their Go EVwhere program.