Charley, those who believe ammonia isn't another clean-energy fad designed to bleed electricity customers of their hard-earned money haven't "gone nuts". They've simply fallen victim to oil-industry marketing for another fake-green fuel made from natural gas - using a process that will make climate change even faster than it is already.

The pretty pink pipe in the upper left corner of your diagram, above, shows that natural gas (aka, methane) is a principal feedstock of the process. Now, look at the pretty blue pipe at the bottom - besides water (H2O), it's emitting carbon dioxide (CO2), a potent greenhouse gas.

The diagram reveals producing ammonia as a complicated, energy-intensive process that creates carbon emissions - even more than generating  electricity by burning natural gas. It's almost as if the point is to sell as much fossil fuel as possible, even if it's at the expense of environmental health. Isn't it?