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Solar? Wind? Nuclear? … Don’t Forget *Star* Power
- Nov 19, 2020 3:06 pm GMT
Whatever your role within the energy industry, you may be interested to learn that the British Government has just announced it is committing a further £40m (US$ 53m) to protect green spaces in England.
It’s part of a plan to restore species and combat climate change.
A cause for celebration?
Steve Backshall, the British Academy of Film and Television Arts award-winning naturalist, well-known television presenter and globe-trotting explorer, is unimpressed.
Speaking on BBC Radio London, Backshall, who was recognized this year in Her Majesty the Queen’s New Year Honors List and awarded an MBE for his services to charity and wildlife conservation, described the pledge as “a drop in the ocean”.
I bet some of the politicians sit up and listen now.
When a celebrity gets involved in a story, it often creates waves in the media.
Whatever your business sector, if you’re working in the sustainability, green & eco industries, nurturing a friendship with someone famous can aid your cause.
You might start by following them on Twitter. Comment positively on their LinkedIn posts.
Or maybe ask them if they’d consider becoming an Ambassador for your company.
As a lifelong journalist and former BBC broadcaster, and a media professional now running an agency helping businesses use the power of the media to achieve their goals, I engage with celebrities all the time.
Solar power may be your passion. Wind power or nuclear power may consume your working day. But don’t neglect or underrate *star* power for its ability to influence public opinion and move markets.
#climatechange #environment #celebrityendorsement
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