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Solar? Wind? Nuclear? … Don’t Forget *Star* Power

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Alec Lom's picture
Founder , Alec Lom Events & Communications

With special interest in the 'green' & eco / sustainability sector, I help MDs use the media's power to raise the profile of their products & services and increase sales. Experienced...

  • Member since 2020
  • 7 items added with 2,001 views
  • Nov 19, 2020

Whatever your role within the energy industry, you may be interested to learn that the British Government has just announced it is committing a further £40m (US$ 53m) to protect green spaces in England.

It’s part of a plan to restore species and combat climate change.

A cause for celebration?

Steve Backshall, the British Academy of Film and Television Arts award-winning naturalist, well-known television presenter and globe-trotting explorer, is unimpressed.

Speaking on BBC Radio London, Backshall, who was recognized this year in Her Majesty the Queen’s New Year Honors List and awarded an MBE for his services to charity and wildlife conservation, described the pledge as “a drop in the ocean”.

I bet some of the politicians sit up and listen now.

When a celebrity gets involved in a story, it often creates waves in the media.

Whatever your business sector, if you’re working in the sustainability, green & eco industries, nurturing a friendship with someone famous can aid your cause.

You might start by following them on Twitter. Comment positively on their LinkedIn posts.

Or maybe ask them if they’d consider becoming an Ambassador for your company.

As a lifelong journalist and former BBC broadcaster, and a media professional now running an agency helping businesses use the power of the media to achieve their goals, I engage with celebrities all the time.

Solar power may be your passion. Wind power or nuclear power may consume your working day. But don’t neglect or underrate *star* power for its ability to influence public opinion and move markets.

 #environment #celebrityendorsement



Matt Chester's picture
Matt Chester on Nov 19, 2020

Are there any downsides to aligning your energy initiatives to specific stars-- backlash that the star isn't an expert so why is he or she talking to it? The risk that he or she doesn't understand the initiative and might represent it poorly? Are there any reasons why traditional clean energy PR may be hesitant? 

Alec Lom's picture
Alec Lom on Nov 19, 2020

Good questions, Matt. To your first query, obviously you should choose your celebrity carefully. Do your research first. If you feel the celeb may not have your level of expertise (likely), why not invite them to lunch with your MD and offer them a tour? Worried they may poorly represent your initiative? Then brief them. The world is getting greener. Politicians and celebrities mostly strive to align with public opinion. Both relish positive publicity. Both risk their jobs if they lose popularity. Carefully nurture your friendly relationship with a celebrity, (which needn't involve paying them lots of money), and their support may slowly deliver you powerful ROI. Mighty oaks from little acorns grow...

Bob Meinetz's picture
Bob Meinetz on Nov 19, 2020

Alec, agreed that star power attracts attention to a worthy cause. However -

Morton Downey, Jr., who makes great movies, loves nuclear energy.

Jackson Browne, who writes great songs, hates it.

Your star may be attracting people to your cause for all the wrong reasons.

Alec Lom's picture
Alec Lom on Nov 20, 2020

Hi Bob, thanks for sharing your thoughts. Interesting clip from Downey Jr. As I suggested in my reply to Matt, above, it's advisable to do your research first and choose your celebrity carefully. 

Audra Drazga's picture
Audra Drazga on Nov 20, 2020

Alec - welcome to the community and thanks for this share - I wonder if we should also post this over the the Customer Care group - we have quite a few PR folks in that group that might benefit from this post.  I also hope to see you in the community more! 

Alec Lom's picture
Alec Lom on Nov 20, 2020

Hi Audra, thank you for welcoming me to the community. I'm pleased to have been invited to join you. Yes, thanks too for your kind sugestion and I'd be happy for you to share my post in your Customer Care group. Although I now run my own media-support agency, for most of my career, rather than being a publicist & PR, I've been a newspaper journalist (also a former showbusiness editor and am ex-BBC Television). I specialise in promoting clients' good stories and any visitors with one to tell are warmly welcomed at my website The industries in your sector surely have many positive stories and praiseworthy, cutting-edge initiatives of increasing interest to global media at this time.

Paul Korzeniowski's picture
Paul Korzeniowski on Nov 25, 2020

Interesting point. I have always been fascinated by the pull that celebrities have. Being a rational person, I find their influence hard to understand. A person may be a good actor but why does that translate to areas outside of their area of expertise? Frankly when I have heard such folks interviewed about their favorite causes, I have often been unimpressed with their level of knowledge about the subject. As a result, I don't pay much attention to such statements but it is clear that others do. 

Alec Lom's picture
Alec Lom on Nov 25, 2020

Very interesting comments, Paul, and thanks for sharing them. Yes, others do pay attention. You're right. If I were asked to play Hamlet on stage, the public would surely be unimpressed with my views as a Shakespearean actor. Yet many millions of people worldwide are interested - swayed even - when a Hollywood movie star airs their views on enviromental issues. My article on the value of recruiting *star power* to support your cause attempts to offer business owners guidance on how to tap this 'celebrity energy' source.

Alec Lom's picture
Thank Alec for the Post!
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