The article begins with a question it never answers, with the mysterious assumption enthusiasm alone can hasten decarbonization.
If only it were that easy.
But when powering a single steel factory with "green" hydrogen would require a 6GW wind farm - four times the size of the world's largest, and a steady supply of wind - it seems obvious that neither hydrogen nor wind will ever live up to the hype. It seems that in the best interests of the environment, the hype cycle is best broken - and as soon as possible.
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