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Juice: How Electricity Explains the World

image credit: ©2020 Gravitas Ventures.

In a new documentary author/producer Robert Bryce shows that while electricity availability doesn’t guarantee wealth, its absence almost always means poverty.


"Juice takes viewers to Beirut, Reykjavik, Kolkata, San Juan, Manhattan, and Boulder to tell the human story of electricity and to explain why power equals power.

The defining inequality in the world today is the disparity between the electricity rich and the electricity poor. In fact, there are more than 3 billion people on the planet today who are using less electricity than what’s used by an average American refrigerator.

Electricity is the world’s most important and fastest-growing form of energy. To illuminate its importance, the Juice team traveled 60,000 miles to gather 40 on-camera interviews with people from seven countries on five continents. Juice shows how electricity explains everything from women’s rights and climate change to Bitcoin mining and indoor marijuana production. The punchline of the film is simple: darkness kills human potential. Electricity nourishes it.

Juice explains who has electricity, who’s getting it, and how developing countries all over the world are working to bring their people out of the dark and into the light."

Michael ShellenbergerMichaerl Shellenberger, Founder and Director of Environmental Progress:

"If you care about the natural environment, you're not going to create a power plant that requires 150 times more land, per unit of energy, than a nuclear plant. Diablo Canyon sits on 3 football fields of can't desire a more efficient use of land than nuclear power."

Ben Heard

Ben Heard, Founder and Executive Director of Bright New World:

"We use what nature's already given us. We've already got energy that's packed into these atoms, and we know how to use it in a controlled way. It's by far and away the most environmental way we can create that stable energy system that we desire."

Bob Meinetz's picture

Thank Bob for the Post!

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Dr. Amal Khashab's picture
Dr. Amal Khashab on Jun 2, 2020 10:56 pm GMT

Yes, but it is more expensive than renewables such as wind and PV.

Bob Meinetz's picture
Bob Meinetz on Jun 2, 2020 11:26 pm GMT

False equivalence, Amal. One generates electricity reliably, on demand, at any time and in any weather. The other generates electricity at the mercy of the weather or time of day.

Say you have a choice of renting the same car from Agency A or Agency B. The rates are the same. Agency A requires you to limit your driving to daytime, but you can drive B's car any time you like. Which is the better value?

Dr. Amal Khashab's picture
Dr. Amal Khashab on Jun 6, 2020 1:52 pm GMT

Firstly, I appreciate all your responses to my questions. Secondly, I fully agree with the resilience and reliability prices of electricity supply. Instead of Nuclear Power as a sole source, one can use RE+ backing up. This already works in many countries. And finally i remind myself and others with three pillars of development Economy, Energy and Environment.


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