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Emissions reduction in Brazil: "for the others"

Rafael Herzberg's picture
Consultant energy affairs Self employed

Rafael Herzberg- is an independent energy consultant, self-employed (since 2018) based in São Paulo, Brazil* Focus on C level, VPs and upper managers associated to energy related info, analysis...

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  • May 10, 2022
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Emissions reduction in Brazil: "for the others"

Climate issues present a divergence between discourse and action.

The discourse of an important part of the population that has a reasonable standard of living supports the idea of ​​reducing emissions for reasons that are very well known.

But, what always surprises me, is the ongoing attitude of the majority who were able to prosper in life and most notably, those who work with renewable energies and even in organizations that defend a world with fewer emissions.

I notice that they make choices for their personal life that contrast a lot with their speeches in their professional life.

An emblematic example. I was invited to speak at an energy event. On the way out, while waiting for my car to be brought out of the parking lot, I saw that one of the most emphatic speakers on reducing emissions had a big SUV.

Of course, his right to drive the vehicle of his choice! But its weight is on the order of triple that of a compact car of the same brand. In other words, it involved much more emissions to be produced and naturally produces much more emissions when moving around.

We are still not demanding enough to seek consistency between what we say and what we do!

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