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Consumer is the King
A considerable shift in consumer behavior is necessary to combat climate change, and consumers can lead by example in this regard.
As per a new Visa/YouGov survey, 66 percent of Asia Pacific consumers expect their banks to offer eco-friendly payment solutions, and more than half said they would switch banks to gain access to a product or service that helps them understand their spending's carbon footprint.
Visa announced the launch of Visa Eco Benefits in Asia Pacific today, providing banks in the region with a suite of sustainability-focused features for their Visa cardholders, aimed at helping them better understand and address the environmental impact of their day-to-day spending.
Visa launched the Eco Benefits package in 2021, initially in Europe. The rollout followed the company's pledge to become "Climate Positive," with plans to launch initiatives to support sustainable commerce and the transition to a low-carbon economy that extends beyond the company's own footprint.
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