Bogota’s Waste to Resource Journey: Phase 4 Co-creation Period
- May 22, 2021 10:00 pm GMT
With the development of the prototype project, it is ideal for sharing ideas for its evolution. In this phase, there is an emphasis on co-creation, a collaborative process in developing innovation. Ideas are shared and improved on together instead of being kept by the industry.
When it comes to urban infrastructure, professionals are in charge of design and construction, wherein many cases exclude the actual users out of the equation and left as an afterthought. An example of this has been the construction of vehicle-focused designed megacities that have entirely left the pedestrian's perspective out of the development.
With the prototype in place, the residents' input is necessary to find out the limitations and improve the design and the information from the construction industry to build supply chains. The co-creation process would involve the following steps:
I. Marketing of the prototype:
This step consists of Bogota marketing the prototype project to the construction industry and Bogota residents. With the construction of at least one anaerobic digester, the marketing would involve creating renderings, shorts or videos, promotional ads, and the use of formal and informal commentators on the development of the project in the following places:
Annual construction fair: Bogota has a yearly construction fair where all the industry gets together and shows the latest technology available in the country. It includes showcasing products, designs, companies and is a meeting that facilitates collaborations between companies. In addition, a booth or a display will showcase the purpose of the project and a call out to establish reliable supply chains in the country to avoid importing replacements and expensive maintenance costs.
Nacional’s shorts: Universidad Nacional was the ideal choice to partner up because of its literature and technical expertise and its potential in marketing and exposure of the project. La Nacional has faculties in chemistry, engineering, marketing, architecture, and film and visual departments. It also has an influence on Bogota’s culture as a whole. Bogota is a very art-focused city. It has festivals involving music, theater, storytelling, and its love for shorts and movies. Film students display their shorts before movie showtimes in movie theaters. La Nacional's cultural influence would be used as an asset for the project's marketing.
Social Media: Using a hashtag (#biogasforbogota) for the promotion of the project. Social media is a great marketing asset by being intentional about communicating and sharing updates on the project, promoting transparency and resident input.
Curadurias: Using curatorial, Bogota’s planning, and zoning offices as information centers for the project. Residents can pick up a brochure or scan a QR code for any updates or leave ideas in the suggestion box.
Bogota’s website: The city’s website (bogota.gov.co) is a space where residents can find information and services depending on their needs, as well as ways for participation.
Transmilenio stops: Putting up posters with art or graphics about the project with a QR Code in the stops of the city’s Bus Rapid Transit (BRT) system so that transients can be informed.
The submission of the suggestions from the public. Biogas depends heavily on the input of waste, which impacts the quality of the outcome, whether it be energy, gas, or fuel. Technology, such as smartphones, cellphones, and QR codes, allows resident participation to be easier and more accessible. Therefore, there is a need to involve residents in the process. The community will use weight as a measurement, where a kilo of biodegradable waste gives credit by using the point-earning incentive created in phase 2. It will have a section where submission of suggestions to improve the service. There will be a number to text or landline to call for residents who do not have smartphones.
Selection of the most promising and appealing contributions/submissions from the construction industry and the residents. With multiple forms of participation from the residents and the inclusion of the construction industry, there is a robust database of suggestions and criticisms where it can improve from and implement. In addition, giving a thorough database of the needs of people to the construction industry will allow a design process that is more suited for people.
Cities have always had complex issues to be solved. Community engagement has never been an easy process with multiple economic, social, and political backgrounds and agendas. The concept of co-creation can be seen as a revolutionary idea, but with increasing improvement in communication technology, every citizen can be a potential analyst, inventor, or designer. I created the co-creation process with all the possible community engagements and forms of communicating the suggestions in mind.
Community and industrial engagement bring ownership to the advancement of biogas. People can see the value of their contribution and are more likely to accept it as a part of their life.
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