Your Utility Shouldn’t Pitch These Story Ideas
- Nov 30, 2021 2:55 am GMT
I’ve written often about the kinds of things utilities should be pitching to increase the odds of getting coverage.
It’s just as important, though, to know what not to pitch.
Journalists receive a deluge of story pitches every week and reject most of them by the time they get to the second sentence. That goes double for anyone who is constantly pitching bad ideas; those emails aren’t even likely to be opened before they’re trashed.
Remember that I’m mainly talking about mass media here. The standards are different for industry publications, which might be interested in the day-to-day happenings at – but it shouldn’t be.
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