Your Utility Shouldn’t Overlook Radio When it Comes to Public Relations
- Oct 19, 2021 7:52 pm GMT
A key part of any public relations practitioner’s job is to work the angles. That means coming up with story ideas and media outlets that others haven’t considered.
Television remains the king – and the most common target of PR campaigns. Social media isn’t far behind, but it’s more fragmented and there are more issues with credibility.
Then there’s the bedraggled print media, which once was the dominant force, but is increasingly battered and, sadly, increasingly irrelevant.
That leaves radio.
Yes, radio has lost clout, too, diluted by satellite competitions such as SiriusXM and internet-based outlets like Pandora, Spotify, iHeartRadio and many more.
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