This special interest group is where customer care professionals share tactics on how utilities are improving interactions with their customers. 


Is Your Utility Prepared Communications-wise for the Heat?

image credit: ID 58100684 © Cherriesjd |
Andy Gotlieb's picture
Editor of a specialty publication, former public relations practitioner Freelancer

I hold 34 years of experience in communications, mostly in journalism, with a decade in public relations, too.  The first 17 years were spent in print journalism, where I covered, at various...

  • Member since 2016
  • 1,029 items added with 531,271 views
  • May 17, 2022

The meteorologist on my local TV news program breathlessly described last night how temperatures will rise past the 90-degree mark for the first time in 2022 this weekend.

My first thought: It’s going to be pretty uncomfortable for my son’s graduation, which is going to be outside.

My next thought: I have a topic for a blog post.

While your utility surely has a plan to deal with all that summer brings – thunderstorms with damaging winds, hurricanes, record-high electricity usage – is your public relations department ready, too.

Granted, a lot of utility public relations, especially when the weather is involved, can’t occur until something happens. But you should have a general idea about what you should do.

Ideally, you’ll put together and send out a news release talking about the preparations your utility is undertaking to deal with inclement weather. Reassure the public that you’ll be ready and describe lessons learned from past weather events.

Include contact numbers people can use if they need to report a problem. And offer tips for customers who lose power; most of these will be evergreen, including such things as keeping the refrigerator door close to hold in as much cold as possible. Seems basic, but people tend to forget things during high-stress periods.

Meantime, now’s a good time to make sure your media contact lists are updated. With newsrooms more decimated than ever, are you confident your releases are going to the right person – or a person who still works there?

When bad weather does hit, you likely have a well-established communications plan in place. So, how well does that plan work? You should always be looking to tweak your response to incorporate new or best practices.

Perhaps a trial run involving an imaginary weather event is in order. It’s never wrong to be overly prepared.


No discussions yet. Start a discussion below.

Andy Gotlieb's picture
Thank Andy for the Post!
Energy Central contributors share their experience and insights for the benefit of other Members (like you). Please show them your appreciation by leaving a comment, 'liking' this post, or following this Member.
More posts from this member

Get Published - Build a Following

The Energy Central Power Industry Network is based on one core idea - power industry professionals helping each other and advancing the industry by sharing and learning from each other.

If you have an experience or insight to share or have learned something from a conference or seminar, your peers and colleagues on Energy Central want to hear about it. It's also easy to share a link to an article you've liked or an industry resource that you think would be helpful.

                 Learn more about posting on Energy Central »