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Andy Gotlieb's picture
Andy Gotlieb
Managing Editor of a specialty publication, former public relations practitioner Freelancer
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I hold 32 years of experience in communications, mostly in journalism, with a decade in public relations, too. The first 17 years were spent in print journalism, where I covered, at various...

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  • Jan 20, 2021 4:46 pm GMTJan 20, 2021 2:37 pm GMT
  • 205 views

Xcel Energy looks to avoid Colorado wildfires — and PG&E's fate — and wants customers to pay for it

Xcel Energy wants to charge its Colorado customers $589.7 million during the next five years to reduce their risk of causing wildfires, but consumer advocates aren’t buying it. 

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Source: coloradosun.com

Xcel Energy will need to make a concerted public relations push if it wants to get the nearly $600 million it wants for wildfire mitigation efforts. These are tough days for utilities in terms of pushing for rate hikes, even for beneficial programs. Demonstrating the need for wildfire mitigation will be a hard sell, even if wildfires ravaged Colorado in 2020. This could be a long campaign.

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