Why Every Utility Needs a Mobile Application
- Feb 3, 2020 8:30 pm GMT
Utility companies and their customers’ needs are ever-evolving. In order to exceed rising customer service expectations, companies must strive to maximize the ease and effectiveness of every customer touchpoint.
Mobile technologies offer organizations the perfect channel to directly communicate and engage with the communities they serve.
What makes the native mobile format more effective for driving satisfaction among utility customers than direct mail, websites, email, or phone calls alone? Take a look at some of the benefits below.
1.) Personalized customer experience
Apps allow for highly relevant experiences characterized by preference management, targeted push notifications, billing program recommendations, custom reporting dashboards, and more. Personalization capabilities put the user in control, letting them choose the level of support they need and modify the experience to their needs.
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