When Should Your Utility Ask for a Correction from the Media?
- Nov 25, 2021 11:26 pm GMT
There’s a classic episode of “Seinfeld” that fans will recognize as the “Festivus” episode, featuring an imaginary holiday concocted by Frank Costanza, father of show mainstay George Costanza.
One of the features of the bizarre holiday is the “airing of grievances,” where participants can complain to anyone they believe wronged them.
Considering how much people like to speak their minds these days, is it worth it for your utility to complain if the media gets something wrong in its reporting?
Remember, the goal is to get lots of coverage – particularly positive coverage.
And most of the time, that happens in some form or fashion.
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