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What's "serving the customer"?

image credit: Rafael Herzberg

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What's "serving the customer"?

For concessionaires, when a customer speaks to an "account executive", here in Brazil, the objective is to offer answers to the extent of the questions asked. Of course, being courteous, helpful and even fast with the answers shows "good manners"

Selected concessionaires with whom I had contact, in the United States, I realized that serving the customer goes far beyond the description above.

The focus is to understand the challenges perceived by the client and explore alternatives that can bring good results. This is how they come up with solutions in a real win-win.

The difference between these two "worlds" is abysmal. Make sure to embark on this path. Surely you will be surprised!

Rafael Herzberg's picture
Thank Rafael for the Post!
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