What Public Relations Trends Should Your Utility Follow in 2020?
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- Jan 13, 2020 2:00 pm GMTJan 10, 2020 6:43 pm GMT
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This item is part of the Special Issue - 2020-01 - Predictions & Trends, click here for more
The start of any new year is a time to look forward, and many articles have been published in recent weeks about likely trends in public relations in 2020.
These so-called trends do matter to your utility, so it’s important to keep up-to-date on them to secure as much publicity as possible this year.
That said, a lot of these “trends” really are “back to the future” kinds of things — the stuff that will always be the backbone of any successful PR team.
For example, content will always be king. Given all the fake news and outright blather that the internet and social media have fostered, it’s harder than ever for journalists to find the good stuff, which also is known as “stuff people might read/listen to/view.”